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Olivia Hicks teamed up with fellow journalist and Substack writer Sasha Rogelberg to combine their work into one publication.
In an age of TikToks and Instagram reels, they saw written media falling behind as sports journalism morphed into 30-second clips. The two of them created a zine, an independent magazine, with original storytelling and deep dives into Formula One's ties with everything from cryptocurrency and streetwear to the NFL, fantasy sports, and celebrity culture.